Is Your Website Losing You Sales?

The unfortunate fact of the matter is that your website probably is losing you sales and you might not even be aware of it.

This is especially true for small to medium-sized businesses who may have set up shop years ago and never really done much with their website.

Well, the world has changed. Having a website is no longer optional. And if your website is making it harder than it needs to be for visitors, you are watching money just walk off into the distance. Never to return.

Mind you, this kind of problem is not restricted to small enterprises. Or people who don’t consider themselves “tech-savvy”.

There are plenty of tech companies with appalling websites costing them thousands and thousands of dollars of lost business every month. And some large corporate sites are mind-boggling in their failure to understand how people shop, buy and interact with brands online – despite enormous budgets for their marketing departments!

Whatever your situation, here are are fifteen tips (across three key areas) to tune up your website and get you more sales.

Design and Usability

  1. If your website is looking a bit long in the tooth, update the design; it’s affecting sales.
  2. Make sure the topic of your site is clear. Sounds obvious, but plenty of sites fail on this.
  3. Check your site navigation. It should be easy to understand for a first-time visitor.
  4. Don’t use jargon for navigation links. Use the language your visitors would use.
  5. Organise site topics logically and link to related information from the reader’s point of view.

What all this boils down to is whether the design matches your brand image and it’s clear to visitors what your business does.

It’s also about making sure your visitors can easily find exactly what they’re looking for. There’s nothing more frustrating than having to search high and low for some basic information such as opening hours or what services are offered.

And finally, it’s about not making your visitors crazy with illogical, poorly-labelled or inconsistent navigation. That’s the quickest way to piss someone off and as soon as a visitor gets frustrated on your site, they’re gone. For good.

Is your website making people reach for the little [x] in the top-right of their browser window? Find out with a comprehensive Website Performance Analysis Report. You’ll know what’s working and what’s making people scream. More importantly, you’ll receive detailed recommendations to tune up your site.

Click here to learn more.

 

Marketing and Copywriting

  1. Rewrite your webcopy focusing on the benefits to the reader; not all about your business.
  2. Have clear outcomes for your site. Do you want visitors to buy? Make a booking? Call you?
       (If you want people to call you, make sure your phone number is in a super-obvious location.)
  3. Ensure your email newsletter is easy to find. And provide a great reason to subscribe.
  4. Conduct A/B tests on your website and newsletter to continually increase your results.
  5. Write compelling meta-descriptions for your pages to get more visitors from search engines.

This is an area that most business owners understand is critical to their success yet – strangely – they very often try to go it alone rather than seek the advice of a professional.

One thing I’ve seen many, many, many times is sites that have been handed over entirely to a web design company. Now, let me be very clear here: I love designers and I wish I could do even a tenth of what a good designer can do. But where it all goes off the rails 9 times out of 10 is…

Designers are – wait for it… generally not copywriters or marketing experts. Their area of expertise is – wait for it… design! You only have to spend five minutes looking at some random websites to know which ones had a copywriter and someone with at least basic marketing chops on board and which did not.

Are there designers who also understand marketing and copywriting really well? Sure. Good luck finding one, though. And if you do, expect to – rightfully! – pay a fortune for his or her services. Pay your secret weapon well and refer others. Anyone with genuinely high-level skills in all those areas is like gold bullion to your business!

Are there agencies that handle the whole kit and kaboodle for you? Absolutely, but expect to pay them in gold bullion (or the equivalent thereof. Possibly, also, the naming rights of your first grandchild).

Given that, it boggles my brain why business owners – large and small – are happy to let a designer write all the copy and plan the design/layout/functionality of a site without ANY reference to that business’s Marketing Plan.

Is your website missing the critical marketing elements that could mean the difference between the sound of crickets and more business than you can handle? Find out with a detailed Website Performance Analysis. You’ll receive a complete scorecard along with targetted solutions for any problem areas.

Click here to learn more.

 

Search Engine Optimisation (SEO)

  1. Make sure each page has a unique and descriptive Title Tag (containing the main keyword).
  2. Create XML sitemap and robots.txt files. Submit them to Google Webmaster Tools.
  3. Test your code using the W3 HTML & CSS validators (especially for older sites).
  4. Check that your site uses H1, H2 and H3 tags effectively.
  5. Start building an SEO Content Strategy for your business sooner rather than later.

SEO is, in some ways, a pretty simple creature. And in others, it’s an expansive, constantly-mutating beast.

With the five points above, I’ve tried to focus on common, best-practice factors that anyone can do and which aren’t likely to change any time soon.

I see so many sites with horrible code, no sitemap for the search engines, the same title tag on every page (*eek!*), and all kinds of other rank-killing afflictions.

I also see a lot of businesses completely missing the boat when it comes to a well-planned and executed SEO Content Strategy for their business. It’s not hard. It just requires some forethought followed by some elbow grease. But the pay off! Phew… the pay off can be huge.

Find out how your website is doing in the search engines as part of your Website Performance Analysis. You’ll also be able to see how you stack up against your competitors for your main keywords and how easy or difficult it would be to overtake them and get a bigger slice of the pie.

What’s it costing you to NOT get a Website Performance Analysis report for your business? Let’s be conservative here… if you could make a few simple changes to your website and bring in an extra $50 per week (yep, a paltry $50 per week), how much would you make over the next year? Almost three grand, right?

The good news is that your Website Performance Analysis won’t cost you even half that amount! Plus, you’ll also receive a critique of two pieces of sales/advertising material valued at $190. Free. Limited spots available.

Click here to learn more and book yours today…


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