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Is Your Website Losing You Sales?

Posted in marketing, seo, website design and usability | 0 comments

Is Your Website Losing You Sales?

The unfortunate fact of the matter is that your website probably is losing you sales and you might not even be aware of it. This is especially true for small to medium-sized businesses who may have set up shop years ago and never really done much with their website. Well, the world has changed. Having a website is no longer optional. And if your website is making it harder than it needs to be for visitors, you are watching money just walk off into the distance. Never to return. Mind you, this kind of problem is not restricted to small...

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The Warm Yellow Stain in (Your?) Communications

Posted in copywriting | 0 comments

The Warm Yellow Stain in (Your?) Communications

I’ve always been a word nerd. When I was in third or fourth grade at primary school, I heard the following book title: “The Yellow River by I.P. Daley”. I recall finding that quite clever and funny. (Truth be told… thirty years on, I still kinda do) So what has this staggeringly hilarious play on words got to do with your marketing? Well, it’s quite possible that your website, brochures, datasheets, infopacks, sales presentations, flyers, postcards, print ads, radio commercials, and so on… all have a weak...

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What Marketing Plan?

Posted in marketing | 0 comments

What Marketing Plan?

You’ve no doubt heard the old saying “Those who fail to plan, plan to fail.” Unfortunately, there doesn’t seem to be a shortage of business owners who are frustrated with the amount of money they’re spending on, say, advertising… or a website which cost a fortune but isn’t producing results… or any number of other hair-pulling, cash-sucking albatrosses. Yet, sometimes when I ask about the existing marketing plan and how a particular advertising campaign fits into that plan, I get a blank stare...

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S.M.A.R.T. Goals

Posted in project management | 0 comments

I’m not a wildly zealous, proselytising proponent of the S.M.A.R.T. Goals methodology, but I do find it a useful framework for goal-setting. That’s because it helps you avoid skipping over many of the elements critical to your success. It pushes you to clarify your goals that little bit more. And that’s a good thing. If you’re not familiar with the S.M.A.R.T. Goals approach, you’re in the right place: S is for Specific Saying you want to increase sales is not specific. Saying you want to increase sales by 20% is....

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Sales vs Marketing vs Advertising – What’s the difference, anyhow?

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Sales vs Marketing vs Advertising – What’s the difference, anyhow?

There are all kinds of jargon-heavy explanations for the difference between sales, marketing and advertising which Marketing Professors and textbook writers like to drone on with. But let’s keep it simple. Think of it like a mix tape. (I’m a big fan of the film High Fidelity. If you haven’t seen it, do your self a favour!) What’s On Your Mix Tape? Well, you might, say, kick things off with Welcome to the Jungle by Guns’n'Roses; then something from Iron Maiden to keep the tempo up (Aces High, for instance); then...

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