Is Your Website Losing You Sales?

The unfortunate fact of the matter is that your website probably is losing you sales and you might not even be aware of it. This is especially true for small to medium-sized businesses who may have set up shop years ago and never really done much with their website. Well, the world has changed. Having a website is no longer optional. And if your website is making it harder than it needs to be...
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What Marketing Plan?

You’ve no doubt heard the old saying “Those who fail to plan, plan to fail.” Unfortunately, there doesn’t seem to be a shortage of business owners who are frustrated with the amount of money they’re spending on, say, advertising… or a website which cost a fortune but isn’t producing results… or any number of other hair-pulling, cash-sucking...
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Sales vs Marketing vs Advertising – What’s the difference, anyhow?

There are all kinds of jargon-heavy explanations for the difference between sales, marketing and advertising which Marketing Professors and textbook writers like to drone on with. But let’s keep it simple. Think of it like a mix tape. (I’m a big fan of the film High Fidelity. If you haven’t seen it, do your self a favour!) What’s On Your Mix Tape? Well, you might, say,...
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