Do You Need a Fancy Website?

The short answer is: I have no idea until I can sit down with you, assess your marketing plan, find out your business goals for the next 12 months, and work out where your current website sits within your plan.

I also need to find out what you’re happy with on your current site and what you’d like to change. And whether or not it’s actually bringing in any new clients or customers.

That’s the most basic-level conversation we need to have before discussing anything else regarding revamping your site.

Then we can talk about the following…

Fancy Design

Should it look pro? Yes. Irrespective of whether you have a tiny little site or a sprawling corporate site, it has to look professional. If your site looks like it was built in 1997, you’re definitely not doing your business any favours. Like it or not, today’s web-users are much, much more influenced by design than they used to be.

Your average internet user probably doesn’t think about it, but I can promise you that tired-looking sites are losing scads of business even though the owner of that site may be the best [chiropractor, financial advisor, car hire office, etc.] in town.

But fancy? Maybe not. Simple, clean, professional, up-to-date. That’s a minimum requirement.

If it’s appropriate for your business to have a bit of flair (e.g. fashion designer, photographer, interior decorator, etc.), then by all means go ahead and pay a little bit extra for something to suit. But it may not be necessary.

Fancy Functionality

Once we get past the fundamental design requirements [Repeat: Make sure your site doesn't look like it was built in 1997!] the biggest consideration is actually the kind of functionality you need from your website to achieve your marketing and business objectives.

For a significant number of small businesses, a simple site with half a dozen pages (or less) is more than enough. That’s probably what you already have, right?

For instance:

1. Homepage with all the most important information:

  • contact details & strong call to action
  • relevant photos, ideally of you and your work
  • the kind of work you do or products you sell
  • why people should do business with you

2. Testimonials from happy customers/clients

3. Gallery of your work

And then, maybe the following:

4. Products/Services: details about each

5. About Us: Company blurb + profiles of the team

6. Contact form, map, and directions

This kind of thing works especially well for tradies. Sometimes a plumber or carpenter or landscape gardener might want something with a bit more detail, but the example, above, is usually plenty.

Mind you, simple sites like that aren’t just for tradies. It might also be sufficient for a freelance photographer or a dentist or an accountant.

Or a dozen other professions.

It’s all based on what you need in order to achieve those all-important marketing goals.

How can I fix my sucky website?