PPC Advertising

These are the small ads which appear at the top and to the right of the page when you search for something on Google.

Actually, Yahoo and Bing and other smaller search engines have a similar program and the whole thing is known, generically, as PPC Advertising. The “PPC” stands for “Pay Per Click” because generally (depending on the type of ads you’re running), you – as the advertiser – aren’t charged until someone clicks the ad and visits your site.

It’s a wildly complex system that has taken me years to learn properly. And the rules are constantly changing. It’s also a superfast way to lose your shirt if you don’t know what you’re doing!

Not for the faint-hearted, let me tell you.

Limited Places

I only take on a small number of accounts to manage (count ‘em on one hand) because it’s so time-intensive: setting everything up; constantly monitoring campaigns; testing, tweaking, continually improving profits by improving performance and/or reducing costs; making sure all the other elements in your marketing funnel are working in tandem, etc.

If you’d like to dip your toe in the water or you’re currently spending a fortune and not getting the kind of results you’d like, please give me a call. I’ll be happy to look over your account – free of charge – and let you know whether we can work together.



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