Why have a website?


Like many small business owners, you may in be two minds about whether or not it’s worth having a website. After all, who looks for a dentist… or a plumber… or a carpet cleaner online?

You might be surprised. Have a look at the images below.

They show the number of searches on Google for, in this case, “dentist bondi junction” and “dentists bondi junction”. These two search phrases sound exactly like someone looking for a new dentist to me! If you were a dentist in Bondi Junction and you didn’t have a website… how much business would you be losing?

This first images shows approximately how many people in Australia search on these two terms every month from a desktop computer or laptop:

searches for dentists

And here are the number of searches by people using smartphones (this is in addition to the numbers, above):

searches on smartphones for dentists

And these numbers are only set to get bigger as every man and his dog gets not only a smartphone, but a tablet computer as well! You don’t have to be a dentist to see the point here, right? This relates to any and every industry these days. But the big question is…

Will it bring you more business?