Website vs No Website

The fact is, people will visit the first few websites that appear when they search for “plumbers geelong” or “dentist bondi junction” or “magicians for kids parties subiaco”. They will.

And if the first one is a directory listing (e.g. Hot Frog), nine times out of ten it’s not going to offer anything of value so the person searching will click the “Back” button and visit the next one.

Now, that next site only has to be halfway decent for the business owner to immediately receive an email or phone enquiry from someone actively looking for what they sell.

I’ve seen braindead simple websites (even horribly ugly ones!) make the phone ring all day long. Why? Because the competition either aren’t online at all or – if they are – their websites are confusing, hard to navigate, don’t have any contact details (yeah, really) and so on.

On the other hand, I see beautiful sites everyday that I hope the business owner isn’t relying on to drive new leads… because if so, that business owner is sitting by the phone watching tumbleweeds roll by.


Simple doesn’t mean bad. And beautiful doesn’t mean effective.

What you need is a clean, easy-to-navigate website with well-written information about what you offer, the benefits of doing business with you (versus your competitors), and a clear call to action, e.g. Call Us For a Free Quote Today: [your-number] or Fill out this form and we’ll get back to you ASAP…

That’s all you need to either be on par with your competition or be leaving them in the dust because their website sucks or they don’t have one at all! So…

What’s the best type of website for your business?